Cascada

This project represents one of our first custom PrestaShop framework solutions, which has evolved significantly over the years. Thanks to our modular, future-proof development approach, the site has undergone multiple visual and functional facelifts, making upgrading to the latest PrestaShop versions, e-commerce trends, and performance data easy.

Operating in the beauty and cosmetics industry, the online store was built with a clean, minimalist, and user-friendly PrestaShop design. The homepage offers a smooth shopping experience with immediate product visibility. At the same time, the custom mega menu module for PrestaShop ensures fast navigation across all categories, which is especially critical in high-volume, image-driven industries like beauty.

The site includes a fully integrated PrestaShop loyalty program module for B2B clients and professional users. The loyalty system uses tiered pricing based on purchase volume, giving professionals access to better prices as they buy more. Only verified clients can access these B2B prices: once logged in, they must provide proof, and administrators can review through the back office.

The store also features our conversion-optimized 4+1 step PrestaShop checkout, designed to minimize friction for all users, even those less familiar with digital shopping. Each step is isolated and easy to complete, ensuring high usability and reducing cart abandonment rates.

About the client CASCADA

Cascada is a well-known brand in Lithuania’s professional beauty and cosmetics industry. As part of the Krinona group, Cascada focuses on delivering high-quality salon-grade haircare, skincare, and personal beauty products to both individuals and businesses.

With over two decades of experience, Cascada has become a go-to name for beauty professionals looking for reliable equipment, tools, and cosmetic lines that meet professional standards. It operates a wide network of stores and a responsive online platform.

With a strong national presence, Cascada operates over 30 physical stores across Lithuania, serving professionals and everyday consumers in beauty and wellness. In 2023 alone, the company generated over €12.4 million in revenue, solidifying its role as one of the region’s largest and most trusted beauty product distributors. This scale and experience have made them an ideal partner for robust, long-term PrestaShop e-commerce development.