Allura

Allura – A Showcase of Design Flexibility with Our PrestaShop Framework

Allura is another excellent example of how flexible and design-adaptable our custom PrestaShop framework truly is. While most e-commerce stores follow the best UX/UI and conversion practices, that doesn’t mean your store has to look generic. With our solution, both PrestaShop and Sylius stores can achieve stunning, brand-specific designs—especially critical in industries like beauty and cosmetics, where visual presentation is everything.

Our PrestaShop theme framework includes a powerful banner management system that gives marketing teams complete control—no developer needed. From highlighting weekly deals to showcasing new brand launches, homepage banners can be updated instantly. The included responsive PrestaShop banner module supports separate designs for desktop and mobile, ensuring an optimized user experience across all devices. This feature comes standard with every implementation of our PrestaShop framework.

Built for the beauty and cosmetics e-commerce sector, Allura’s design is clean, modern, and highly intuitive. The homepage is crafted for product discovery and fast access to key offers. At the same time, a custom PrestaShop mega menu module enables smooth navigation across product categories—essential for visually rich and high-SKU catalogs.

The store is also equipped with our sales-proven 4+1 step PrestaShop checkout, specifically designed to reduce complexity and guide users easily through the purchase process. Customers with minimal digital experience can complete their orders comfortably, resulting in lower abandonment rates and higher conversions.

About the client ALLURA

Allura is a Kaunas-based cosmetics and premium haircare distributor that supplies brands like HH Simonsen and Christophe Robin. It serves salons and individuals alike.

The company recorded €902K in revenue in 2023 and actively markets niche beauty brands.