Beinitas

 Scalable Beauty E-commerce Powered by our advanced PrestaShop Import module

Beinitas is a powerful example of how a modern beauty and wellness brand can scale rapidly using our custom PrestaShop framework. Built for the professional cosmetics and beauty care market, the store combines sleek design with enterprise-level integration to support end-consumers and professionals with very different needs.

The site features a clean, conversion-optimized layout based on our PrestaShop design system. The homepage easily showcases brand lines, new arrivals, and seasonal promotions. Marketing teams benefit from our responsive PrestaShop banner module, which enables dynamic banner changes for desktop and mobile versions without needing developer support.

A custom PrestaShop mega menu module ensures fast, intuitive navigation through the rapidly growing product catalog. With an ever-increasing SKU count, scalability and clarity became critical—especially as new items from third-party suppliers were added weekly.

One key driver of Beinitas’ success was our PrestaShop import automation module, which was tightly integrated with their internal ERP system and external supplier feeds. This ensured accurate, automated imports of thousands of SKUs—including stock, pricing, product descriptions, and imagery—saving countless hours and preventing human error.

The platform also supports a loyalty program and a professional-only pricing structure. Verified beauty professionals can register, upload certifications, and gain access to exclusive prices and bulk discounts. These B2B clients only see custom pricing once approved, enabling Beinitas to run both B2C and B2B operations from a single, centralized PrestaShop instance.

To complete the experience, the store uses our 4+1 step PrestaShop checkout, which is built to reduce complexity and guide users through each step smoothly. This ensures an optimal conversion path, even for users who aren’t digitally savvy—ideal for both seasoned professionals and first-time buyers.

About the client BEINITAS

Since its founding in September 2003 in Klaipėda, Beinitas has become a trusted distributor of professional cosmetics and beauty salon supplies. It represents renowned brands like Victoria Vynn and Kodi, catering to B2B clients—including salons—as well as retail consumers through its e-commerce platform and showrooms in Klaipėda and Vilnius.

In 2023, Beinitas posted sales revenue of €2.08 million and a net profit of €163 thousand, supported by a dedicated team of around 23 employees. The company’s reliable service and product quality have made it a go-to partner in Lithuania’s beauty market, blending digital efficiency with personalized support.