Melga

Melga – Scalable PrestaShop Framework for the Automotive and Tyre Industry

Melga is a leading name in Lithuania’s tire and automotive service market, and the e-commerce solution we built for them reflects the scale and specialization of their business. This is not just a tire store—it’s a digitally transformed PrestaShop framework designed to handle tens of thousands of SKUs, real-time car-tire matching, internal workflow automation, and location-based customer experiences across multiple physical service points.

One of the most distinctive elements of the project is the custom-built category grid explicitly developed for the tire industry. Unlike standard PrestaShop layouts, the grid displays all critical technical parameters in a clear, side-by-side comparison—mimicking how professionals and consumers browse tire specifications. To manage product content at scale, we implemented a pseudo-automated tire description system that dynamically composes product texts using predefined logic, supplier data, and technical attributes—resulting in consistent and SEO-ready descriptions across thousands of pages.

We developed an advanced vehicle-tire matching filter, allowing customers to search by car brand, model, year, and wheel configuration. This drastically reduces incorrect purchases and improves the shopping experience—especially for non-technical buyers. The solution was performance-tuned for high-speed loading, complex search filtering, and smooth navigation across desktop and mobile devices. Our PrestaShop performance optimization toolkit ensured stable speeds even under heavy traffic and data loads.

Beyond product sales, the platform includes a customized SEO-friendly blog system and dedicated service center pages tailored to each Melga location. This allows each branch to promote local campaigns, service packages, and seasonal offers while boosting organic search performance with localized content strategies.

One of the project’s most advanced components is the deep integration with Melga’s internal business systems. Built using LEAN and TOC methodologies, our approach helped streamline internal operations and digitize core business processes. The most powerful outcome was delivered to Melga’s B2B fleet clients, who now have access to a full vehicle park management tool directly inside the e-commerce environment. Registered users can maintain car profiles, monitor tire history, and schedule service from a single, integrated account.

On the operational side, we digitized in-store workflows so that Melga technicians no longer rely on paper. With full mobile connectivity to the e-commerce backend, workers use phones or tablets to verify car data, check tire stock, and update service records in real time—eliminating administrative effort and speeding up service time.

This project highlights how a fully customized PrestaShop solution can become more than an online store. Melga’s centralized digital platform connects e-commerce, ERP integration, local SEO, B2B management, and real-world operations—built to support long-term scalability and operational efficiency in the competitive automotive service sector.

We implemented a loyalty program tailored to Melga’s mixed B2C and B2B customer base to support customer engagement further. Customers earn loyalty points from online purchases and in-store services, which are tracked through their accounts and redeemable for discounts, free services, or exclusive promotions. The system is fully integrated with the checkout, ERP, and user management flows, providing a seamless loyalty experience across all channels.

About the client MELGA

Melga is a leading automotive service provider and retailer in Lithuania, active since 1995 with a network of 12 service centers and specialist shops. The company caters to individual drivers and B2B clients and offers tire sales, oil changes, batteries, and maintenance services.

In 2023, Melga achieved approximately €21.1M in standalone sales and €22.9M in consolidated revenue. With over 200 employees and strong digital tools, Melga blends online convenience with expert car care solutions.