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How Not to Get Lost in the World of E-Commerce

Lessons That Can Cost Thousands

In the fast-changing world of e-commerce, choosing the right platform is one of the most crucial decisions for any business. From our experience, we’ve seen how a wrong choice can cost companies years of progress and thousands of euros.

When project managers or company leaders change, businesses often shift from rental e-commerce solutions to owning their online stores — but with poor planning or unsuitable technology, they end up losing 3–5 valuable years, significant budgets, and countless sales opportunities

 In the Žinių Radijas program Verslo pulsas, PrestaRock’s CEO was interviewed by Lina Luneckienė about how to build an online store the right way and avoid the most common e-commerce mistakes. The discussion offered valuable lessons for anyone developing, upgrading, or managing an e-commerce project in Lithuania or abroad.

 Watch the full interview here:
 Žinių radijas – “El. parduotuvė be klaidų: ką reikia žinoti verslui?”

About Žinių Radijas

Žinių Radijas is one of the largest and most trusted business and news radio stations in Lithuania. It’s a leading platform for professionals interested in business development, economics, innovation, and digital transformation.

Every day, the station features top Lithuanian experts, entrepreneurs, and analysts sharing their insights on how businesses can adapt to a rapidly changing global economy.

For over two decades, Žinių Radijas has been recognized as Lithuania’s leading business radio, helping decision-makers make smarter, data-driven, and future-oriented choices in both their business strategies and personal growth.

Key E-Commerce Topics Discussed:

 Rent or own? The hidden aspects of rental platforms that new online businesses often overlook.
 Which e-commerce systems to avoid, even if they appear popular or low-cost.
 A comparison of the most popular e-commerce platforms in Lithuania – which one to choose for your business goals.
 Sylius – still unknown or already discovered? How it differs from typical e-commerce solutions like Shopify or WooCommerce.
 For project managers: how to choose the right e-commerce development partner and avoid costly mistakes.
 The most common post-launch errors – and how to ensure your online store performs successfully from day one.

If you’re planning to build or upgrade your online store, this conversation is a must-watch.
Sometimes, one right decision can save your business years of effort and thousands of euros – and help you scale faster in the competitive e-commerce market in Lithuania.