Activewear & Outdoor Apparel

eCommerce Solutions for Activewear and Outdoor Apparel Brands

In the fast-moving world of activewear and outdoor apparel, your eCommerce platform must go beyond just showcasing products — it needs to deliver an immersive, high-performance shopping experience that’s flexible, scalable, and built to convert. At PrestaRock, we create robust online stores using PrestaShop and Sylius, purpose-built to help brands in this space grow fast, stay agile, and serve customers across both online and offline channels.

Whether you’re selling performance hiking gear, urban athleisure lines, seasonal ski wear, or outdoor accessories, we understand the complexity behind product variants, campaign logic, and a seamless brand experience. From the first click to post-purchase follow-up, our solutions are crafted to support omnichannel growth, deep personalization, and long-term loyalty.

Mobile-First & Conversion-Focused

Most consumers in this space shop via mobile. Our UX design and checkout flows are built for mobile-first engagement, reducing friction and maximizing conversions. Whether browsing, filtering, or finalizing a purchase, we ensure it happens quickly, clearly, and reliably, especially when campaigns or product drops go live.

Seamless Omnichannel Integration

Activewear brands often have brick-and-mortar stores alongside their online presence. We deliver omnichannel solutions that connect digital and physical sales environments. For example, virtual loyalty cards and discount codes work in-store and online — ensuring a consistent customer experience regardless of the channel. This is especially powerful for brands running region-specific promotions, member-only events, or exclusive pre-orders.

Fully Compliant Discount Systems

EU discount regulations now require brands to display the lowest previous price when promoting a discount. We’ve built and implemented solutions that automatically track product pricing history and apply discount labeling according to the latest EU legal requirements. Our system also supports complex discount models such as multi-buy offers (e.g., 2-for-1, 3-for-2), buy more, save more promotions, and threshold-based discounts.

Loyalty Programs That Scale

We implement tiered loyalty programs where discounts and benefits increase based on the customer’s purchase history or total spending. This smart incentivization boosts customer retention and average order value — a must for brands looking to build long-term customer relationships in a saturated market.

Advanced Product Filtering: Unified Sizes and Color Mapping

Activewear eCommerce is notorious for inconsistent size charts and confusing color options. We solve this with a customized feature-mapping engine:

If one supplier uses “S/M/L” and another uses “34/36/38,” our system ensures that selecting “S” on the category page shows all relevant products, regardless of supplier naming conventions.

For colors, we group similar shades under unified filters. So if you choose “blue,” you’ll see “navy,” “sky blue,” “denim,” and other variants — ensuring no lost sales due to overly specific or inconsistent labels.

Age & Permit-Based Product Restrictions

Some outdoor categories include regulated items such as air guns, pepper sprays, or tactical equipment. We’ve implemented permit checks, age verification, and checkout restrictions to comply with national and EU-level legislation. These are enforced automatically during browsing, add-to-cart, and checkout stages to protect your business and align with legal standards.

Category Pages Built for Performance

Each product in this sector often contains dozens of features: waterproof levels, insulation ratings, breathability scores, fabric type, and more. We ensure your category pages are optimized for fast, intuitive filtering, where customers can easily find what fits their needs — whether it’s a winter-ready parka or moisture-wicking leggings.