Pharmaceuticals

Pharmaceutical eCommerce Solutions for Regulated and Scalable Online Pharmacies

At PrestaRock, we specialize in building secure, scalable, and regulation-ready eCommerce platforms for the pharmaceutical and healthcare industry. Whether you’re selling prescription medications, over-the-counter (OTC) products, wellness supplements, or medical equipment, our custom-built solutions powered by PrestaShop or Sylius ensure compliance, usability, and seamless integration with your existing systems.

We understand that pharmaceutical eCommerce is not like regular online retail. From legal restrictions to medical product handling, this industry requires precise, reliable, and user-friendly systems that meet the highest data protection standards, product categorization, and customer experience. That’s precisely what we deliver.

Built-in Regulatory Compliance Across Europe

Our platform supports country-specific pharmaceutical regulations like pseudoephedrine restrictions across the EU. We implement advanced logic that limits quantities per user, prevents reordering within restricted timeframes, and tracks legal purchasing limits automatically. You can sell confidently, knowing your site complies with local and EU-wide pharmaceutical laws.

Integrated with Physical Pharmacy Networks

Most large pharmacies operate extensive physical store networks. We enable true omnichannel shopping with click-and-collect options based on real-time store inventory. If a nearby pharmacy doesn’t have enough stock, we allow delayed pickup, giving stores time to restock from nearby locations—creating a seamless experience for the end user and optimizing internal logistics.

Temperature-Aware Shipping Restrictions

Sensitive medications require special care in transit. We’ve developed smart delivery rules that block postal locker options during extreme summer or winter temperatures, ensuring temperature-sensitive goods aren’t damaged in uncontrolled environments. Based on product categories and weather forecasts, the platform dynamically turns off unsafe shipping options to preserve product integrity.

Age-Restricted Product Logic

Pharmaceutical sites must often enforce age restrictions for specific product categories. Our solution supports automated age checks enforced at the browsing and checkout stages. Whether it’s restricted supplements, intimate products, or regulated medicine, our logic ensures legal compliance based on local laws and customer birthdate verification.

Baltic ePrescription Integration Pioneers

We were the first in the Baltic region to launch a fully operational e-prescription (eRecipe) integration, connecting the government’s health infrastructure, pharmacy ERP systems, and the e-shop. Our deep technical experience in this area allows us to securely and efficiently streamline the entire workflow — from prescription validation to medication pickup or delivery.

Designed for Users with Low Tech Familiarity

Many online pharmacy users are elderly or not tech-savvy. Our UX and checkout flows are tested and optimized for simplicity, speed, and clarity. We implement clear calls to action, minimal step checkouts, and assistive popups to guide users toward successful purchases, increasing conversion rates across all demographics.

Advanced Promotion and Discount Systems

Pharmacies frequently run coupon campaigns, free shipping promotions, or multi-buy offers like 2-for-1 or 3-for-1. Our custom promotion engine, tailored for pharmaceutical retail logic and regional marketing regulations, supports these complex promotions out of the box.

Mass Product Management & Integrations

Pharmacies typically manage thousands of SKUs from multiple suppliers, drop shippers, and warehouses. Our advanced import and stock sync module supports various formats (CSV, XML, API) and automatically categorizes products, synchronizes stock, and updates prices, saving hours of manual work and eliminating data mismatches.

Support for Pre-Order Consultations

In some cases, pharmacists are legally or ethically required to consult with the client before dispatching the product. Our platform includes a pre-shipment hold system, allowing your team to contact the customer, record the consultation, and approve the order before fulfillment — all while keeping the customer informed and satisfied.