Tyre & Automotive

eCommerce Solutions for Tyre & Automotive Businesses

Selling car parts or tires online isn’t a standard retail experience — it requires precise compatibility logic, smart filtering, high product volumes, and seamless B2B and B2C functionality. At PrestaRock, we build lightning-fast, robust eCommerce solutions for the automotive and tyre industry, leveraging PrestaShop and Sylius frameworks for deep customization and performance.

Whether you’re transforming a physical garage into a digital business or launching a full-scale automotive marketplace, we deliver the tools you need to support your growth, improve customer satisfaction, and simplify operations.

Tyre-Finder Wizards for Quick Selection

Time matters — and so does fit. We implement custom wizards on the homepage explicitly designed for the automotive industry.

For example, our Tyre Finder lets users:

Select tires by vehicle model, license plate, or tire size
Filter instantly by season, load rating, brand, or speed index
See live results that update automatically as filters are applied

This reduces friction and ensures customers find only the fit tires — improving trust and decreasing returns.

Handling Massive Catalogs with Smart Duplication Logic

Many products are technically identical in the tire industry, differing only by size, load index, or speed class. Our solution:

Groups duplicated product entries behind the scenes
Automates product descriptions and titles using size and spec variables
Ensures stock and pricing stay synced across product variants

This saves administrators time and improves usability for customers navigating thousands of SKUs.

Custom Category Pages Built for Speed & Simplicity

Forget standard product grids. In this industry, category pages must act like spec sheets. We create:

Table-style listings that display key specs like width, profile, diameter, season, and price upfront
Buy buttons directly in the listing
Ability to compare multiple tires without opening the product page

This lets wholesale buyers or repeat customers order efficiently without wasting time.

Product Stickers for Sales & Segment Clarity

To support better marketing and faster decision-making, we offer automated product stickers for:

Premium, Budget, and Mid-Range tiers
Seasonal suitability (Winter, Summer, All-season)
Promotions, eco ratings, or performance labels

These help customers differentiate at a glance and guide them toward the best match for their budget or use case.

Reservation System Automation

Many tyre retailers still manage bookings manually — we fix that. Our eCommerce systems include automated reservation functionality that:

Syncs with your calendar and shop availability
Lets customers book tire installation while buying
Sends personalized confirmation emails and reminders

This eliminates administrative work and offers a smoother experience for clients needing tyres plus service.

Unified Auto Service + Product Sales Website

No need for two websites. We help automotive businesses combine service booking and product eCommerce in one platform, including:

Dedicated sections for oil changes, brake checks, or tire alignment
Option to add services to cart along with tires or parts
Upselling opportunities right from the product page

This saves on infrastructure and creates a powerful platform for retail and repair services.

Multi-vendor, Multi-Warehouse, High-SKU Integration

Automotive platforms often include:

Multiple suppliers and distributors
Tens of thousands of SKUs
Real-time stock feeds, delivery time sync, and warehouse routing

We build systems that bring it all together, supporting:

Vehicle compatibility lookups
Integration with third-party services for choosing parts (e.g., battery or tire selectors by car model)
Complete ERP and logistics sync