HIATUS

HIATUS – Custom PrestaShop Framework with ERP-Driven Loyalty and Omnichannel Integration

The HIATUS project is a perfect example of how a fully custom-built PrestaShop framework can deliver a seamless omnichannel experience without requiring further front-end redesigns. From launch, the site was structured around a strong visual identity, clean layout, and an above-the-fold design that highlights HIATUS’s partner brands and featured collections, creating a strong marketing and visual storytelling foundation.

One of the most significant achievements in this project was the ERP integration with the company’s loyalty card system. This system connects online and physical store operations into a unified customer experience. Customers can register or purchase a loyalty card directly from the e-commerce site or in-store, and the loyalty profile is fully synchronized between both channels.

The loyalty system operates on multiple tiers, offering different discount levels based on customer status. Whether a customer shops in-store or online, their pricing, discounts, and card information are automatically applied and updated through the ERP integration, creating a true omnichannel shopping experience that rewards engagement and repeat purchases.

The site also features our 4-step PrestaShop checkout process, designed to simplify the path to purchase and reduce abandonment. Each step is separated and streamlined, ensuring a smooth experience for first-time or mobile users.

This project didn’t require complex B2B logic—just a highly scalable, fast-loading, and easy-to-navigate store that delivers on usability and performance. With the ERP and loyalty systems working together in real time, HIATUS now runs a future-ready PrestaShop platform that strengthens brand presence both online and across physical locations throughout Lithuania.

About the Client – HIATUS

HIATUS is a leading retailer in Lithuania’s activewear and travel gear sector, known for offering premium outdoor brands such as Columbia and Didriksons. With a strong national presence, HIATUS operates physical stores in nearly every major shopping center across Lithuania, including locations in Vilnius, Klaipėda, Panevėžys, Kaunas, and Šiauliai.

The company serves a wide customer base ranging from outdoor enthusiasts to families looking for high-quality, weatherproof clothing and gear. In 2023, HIATUS generated over €6 million in annual sales revenue, solidifying its position as one of the top-performing players in the Lithuanian lifestyle and outdoor retail market.