Fėjos Namai

Fėjos Namai – Lightweight PrestaShop Framework Focused on Conversion

Fėjos Namai is a great example of how even smaller-budget retailers can benefit from our feature-proof PrestaShop framework—leveraging a professionally built structure without investing in complex customizations. This project demonstrates that simplicity, when backed by conversion strategy, delivers results.

The design is intentionally clean, soft, and product-first, reflecting the aesthetic of home textiles while keeping focus on clarity and usability. From the homepage through to checkout, every section is based on proven layouts tested across our other high-performing e-commerce implementations.

We implemented our standard but highly effective 4+1 step checkout process, which guides customers smoothly through purchase with minimal distractions. This checkout structure is fully optimized for guest users, supports mobile-first interactions, and is designed to minimize abandonment.

Category pages are kept lightweight but include essential filtering options and clearly presented product imagery. Product pages highlight key features with clean layout blocks and a focus on user reassurance (e.g., delivery info, material details, trust signals).

Fėjos Namai runs on a solid, scalable foundation that proves even boutique or niche stores can have a highly optimized PrestaShop experience. With fast loading, mobile responsiveness, and our conversion-focused framework, the client now has a future-ready storefront that grows with their audience.

About the Client – Fėjos Namai

Fėjos Namai (operated by PROHO, UAB) is a Lithuanian online retailer specializing in high-quality home textiles—offering bedding sets, blankets, pillows, towels, and more under curated brands like LONAS HOME, Van Gogh, and GOTS.

The company, headquartered in Jonava since 2012, reports around €459,000 in annual sales revenue and employs a compact team of 4 professionals. This boutique structure enables agile operations and personalized care, with free delivery options and thoughtfully designed product categories to bring warmth and comfort to home interiors.

Their retail site features a carefully crafted user experience, showcasing premium linen and bedroom textiles in a “magical” atmosphere. Their catalog structure is clear and user-friendly, making it easy to explore satin, flannel, cotton, and velvety bedding options—enhanced with promotional sections, free-shipping information, and customized recommendations.