Streamlining Toy & Juggling Equipment Wholesale with Smart B2B E-commerce

Multistore PrestaShop Framework for B2B Toy Distribution

JWS Europe is a long-standing distributor in the toys and performance equipment sector, and this project showcases how a clean, cost-effective PrestaShop implementation can deliver everything a modern B2B store needs—without unnecessary complexity.

Built on our custom PrestaShop framework, the solution features full multistore functionality, supporting separate storefronts for the UK and EU markets. This includes independent warehouse stock management, local currencies, and region-specific product logic—all administered from a single backend. The system is seamless for end users, who shop in their localized version without realizing they’re part of a multistore platform.

The design is intentionally clean and lightweight, focused on usability and conversion. It includes all essential e-commerce features such as quick navigation, product filtering, B2B account registration, and mobile optimization—ensuring a solid foundation for everyday operations.

Functionally, the store is equipped with our proven B2B toolkit, which includes group-based pricing, quantity tier pricing, and the specialized 4+1 checkout process tailored for professional buyers. These features allow for smooth ordering at scale, whether for small resellers or larger trade accounts.

In addition, we handled a complete data migration from an outdated e-commerce platform, ensuring product catalogs, customer data, and order history were preserved and restructured for use in the new environment.

JWS Europe now operates on a modern, scalable PrestaShop multistore system that balances performance, simplicity, and B2B functionality—delivering long-term value with minimal overhead.

About the Client – JWS Europe

JWS Europe EU Limited, UAB is the Lithuanian branch of JWS Europe Ltd, a UK-based company specializing in the wholesale of toys, juggling equipment, skill toys, and performance props. Operating since the 1990s, the parent company was founded in 1994 and has built a reputation across Europe as a trusted B2B supplier to retailers and entertainment professionals.

Headquartered in Vilnius, the Lithuanian entity supports distribution throughout the EU, offering a catalog of high-quality brands and products tailored to both small independent stores and larger retailers. With a compact operational team, JWS Europe relies on a modern B2B e-commerce infrastructure to streamline ordering, pricing, and logistics across its client network.