Private Client

Enterprise Omnichannel PrestaShop Solution for a Leading Pharmaceutical Retailer

This project involved building a fully customized omnichannel e-commerce platform integrated with a nationwide network of over 200 physical pharmacies. The solution allowed customers to place orders online and, depending on product eligibility and stock availability, either collect them at a physical location or choose home delivery.

The cold/warm temperature compliance logic applied to delivery options was one of the most critical features. Since many pharmaceutical products are sensitive to temperature fluctuations, the system automatically restricted delivery to post lockers or couriers during unsuitable weather conditions. The platform enforced product-specific and category-specific rules to ensure medical integrity was never compromised during transit.

This client was among the first in Lithuania and the EU to implement digital prescription integration (e-receipts). We developed a secure connection with Lithuania’s national healthcare system to verify patient data, confirm medical eligibility, and validate access to prescription-required products—all while maintaining strict data protection standards.

Local pharmaceutical laws required the solution to include logic to limit the purchase of regulated substances, such as pseudoephedrine-based products. Customers could only buy limited quantities within a defined period, as tracked and enforced by the platform in real-time.

Specific orders required mandatory pharmaceutical consultation. In these cases, a pharmacy professional would contact the customer by phone before releasing the product. This feature was fully integrated into the order flow, ensuring compliance with medical guidelines and patient education requirements before dispatch.

The platform had to accommodate one of the heaviest order flows in the market, with multiple purchases made every minute. This required extensive performance tuning across the frontend, backend, and infrastructure layers. We also optimized the PrestaShop back office for faster order handling, better filtering, and high-volume account management, improving administrators’ and pharmacists’ efficiency.

The system was deeply integrated with the client’s ERP to support real-time inventory accuracy and omnichannel continuity. It enabled multi-location stock checks, synced last-available quantities, and supported dynamic rules for product routing across store locations and warehouses.

We also implemented intelligent category merchandising with hand-picked product placements, custom filters, and optimized manufacturer listings. This improved conversion rates and site navigation, especially in high-SKU categories like supplements and wellness products.

Lastly, the system included a robust promotion engine supporting advanced discount rules—such as 2-for-1, 3-for-1 offers, and tiered coupons—tailored to retail customers shopping online or redeeming offers in-store.

This solution now powers one of the region’s most advanced digital healthcare commerce platforms—combining medical regulation compliance, technical precision, and a user-first experience in a single scalable ecosystem.

About the Client – Confidential Pharmaceutical Retail Chain

This client is one of the largest pharmaceutical retail companies in Lithuania, operating a network of over 300 physical pharmacies across the country. Due to confidentiality agreements, the company name cannot be disclosed, but it is widely recognized as a key player in the healthcare and pharmaceutical industry.

With a long-standing reputation for quality, accessibility, and service, the organization plays a central role in Lithuania’s pharmaceutical distribution ecosystem. It serves both everyday consumers and healthcare institutions through a combination of in-store services, call center operations, and digital channels.

Our collaboration focused on developing a digital infrastructure that enhances e-commerce accessibility, optimizes internal logistics, and supports compliant, user-friendly online experiences aligned with healthcare regulations.