Elevating car part retail with a stable e-commerce presence supported by decades of offline expertise

Autokamera – Optimized PrestaShop Framework for Tyre Sales

Autokamera is a fully customized PrestaShop implementation for B2C tyre sales. Focused on simplicity, speed, and conversion, the project delivers a streamlined customer experience tailored to users looking for fast and accurate tyre purchases without any complex business-to-business logic.

The front page was strategically adapted to highlight key promotions, trusted tyre brands, and clear calls-to-action, ensuring customers can find the right products quickly. Combined with a refined category filtering system, users can search for tyres using car make, size, or seasonal preferences—simplifying the path to the perfect match.

To boost conversions and eliminate cart abandonment, we implemented our proven 4+1 step checkout process, used across our top-performing PrestaShop frameworks. This approach breaks the checkout into manageable, focused stages that guide users to complete their orders smoothly, even on mobile devices.

Autokamera’s platform was also performance-optimized for high-speed browsing and fast-loading category pages, which is especially important for tyre shoppers comparing many technical parameters. With conversion-focused UX and streamlined filtering, Autokamera now runs on a lean, scalable PrestaShop solution built to grow with its market.

About the client AUTOKAMERA

Autokamera is one of Lithuania’s automotive aftermarket leaders, offering tires, wheels, and batteries. Founded in 1992, it supports B2B clients and individuals through retail and digital sales.

The company generated €19.35M in revenue in 2023, employing over 40 staff and expanding its digital footprint through e-commerce.