Theme-Based PrestaShop Solution for a Leading Construction Supplier

This project involved delivering a robust, cost-effective e-commerce solution for Mimeta, a well-established supplier in the Lithuanian construction industry. The client required a modern, user-friendly online store that would serve professional and individual customers—without the overhead of a fully custom development project. We implemented a theme-based PrestaShop solution enhanced by our proven conversion optimization principles to meet these needs.

We enriched the category pages with key product features visible upfront to support industry-specific user behavior. This allowed contractors and builders to identify the right tools and materials at a glance, speeding up the selection process and improving usability on mobile and desktop alike. We also implemented a dual-unit display system on product pages, enabling customers to view quantities in both pieces and measurements—an essential feature in the construction trade.

The platform was tightly integrated with one of Lithuania’s leading ERP systems, ensuring seamless stock, orders, and pricing synchronization. This setup empowered Mimeta to maintain accurate inventory and streamline order management across both digital and internal operations. Thanks to our modular PrestaShop framework and guided UX improvements, Mimeta now benefits from a fast-loading, scalable storefront tailored to their business model—while keeping overall project costs under control.

About the client Mimeta

Mimeta is one of Lithuania’s most established suppliers of construction, renovation, and home improvement materials. Founded in 1994, the company has been operating for over 30 years and has grown into a national brand with both strong B2B and B2C presence. Mimeta serves customers through a network of physical stores across major Lithuanian cities—including Kaunas, Vilnius, Klaipėda, Šiauliai, Marijampolė, and Alytus—alongside a comprehensive online sales platform at Mimeta.lt

The company specializes in a wide assortment of building products: from insulation materials, roofing, façade and finishing products, to tools and equipment for both professional and private users. Mimeta’s strength lies in its ability to serve construction companies and individual homeowners alike, combining logistics efficiency with a highly consultative approach in physical branches.

Financially, Mimeta is a large and stable market player. As of 2024, the company reported over €39 million in annual revenue and employs more than 70 people. The business continues to invest in digital infrastructure, improving its e-commerce platform to reflect its full catalog and offer advanced B2B features like tiered pricing, stock visibility, and contractor self-service functionality. This modernization effort positions Mimeta as a digital leader in Lithuania’s construction supply industry.