The Internet is full of articles that compare the costs of building a self-hosted e-shop and renting a pre-built one from a provider. Such comparisons are usually misleading because the authors often compare renting an e-shop with creating a tailor-made e-commerce solution from scratch.
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We have already discussed the pros and cons of template-based e-commerce stores. So, what additional benefits does custom design and code bring?
Read more...Heatmaps are a way to visually represent the areas of a web page that are most frequently viewed or clicked on by the visitors. Brighter (usually red) areas are the ones users click on the most. It is easy to gather this data and immediately apply it to improve your e-commerce business. This guide should help you do that.
Read more...What is GDPR (GDPR)? The new Data Protection Regulation will replace the legislative package and EU guidelines that have been in effect since 1995. Directives that are above the national law of each country and are mandatory for every data controller processing the data of EU citizens came into effect on May 25, 2018. The General Data Protection Regulation (GDPR) is relevant to all companies that have customer databases and engage in direct marketing, as well as to entities that process or manage the data of EU citizens. Before the regulation comes into effect, companies must adequately prepare, which is[.....]
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